This series has a dual look. On the one hand, it’s inspired by settings that evoke the splendor of Italy, its festive and fun character, its exuberance, its artistic everyday life, its aesthetic elitism, its intensity and creative excellence, its passions… It’s a visceral and passionate artwork. A contemplative conception of beauty and shapes, recognizable, easy to understand and close, a commitment to color and beauty. Art without fear, without regrets, a tribute to hope and happiness in these dark times. This series looks at the essence of the Renaissance, Baroque or Romanticism, periods where the universal geniuses of art left us as their inheritance all the master formulas that today we still continue to recreate.
On the other hand, "Loving Italy" represents a reflexion about the vicious circles of art nowadays, with its excesses and its vanities. A reflexion about this reality through the ironic image of the protagonist, always the same. Sometimes funny and other times a slave to its own superficiality, absolutely addicted to itself and to the judgment of others.
The work shows that dual reality without fear of altering the order of things to discover harmonically disordered and dreamlike scenarios, but always conciliatory.
Mixed technique: digital illustration, digital collage and acrylic. Motion graphics and Augmented Reality.
Houda Bakkali is a visual artist and art director based in Spain. Her colorful works are created by combining digital illustration and mixed technique as well as motion graphics and augmented reality. Her art has been exhibited worldwide and her techniques and creative process have been recognized by different international magazines, institutions and iconic spaces including the Palazzo Bellevue, the Museum of Flowers in Sanremo (Italy), the emblematic Casinó di Sanremo (Italy), the Spain Culture in New York, Paradores Nacionales (Spain) or the House of Castilla la Mancha in Madrid. Houda has been selected for a NFT drop by the acclaimed TIME magazine, with her digital art inspired by Monaco and Sanremo.
With a long career as a creative, in 2008 she published her first series called “Africa sweet and Pop”, based on the digital collage technique. In 2018 the series “Beautiful African Woman” projected the artist onto the international scene, winning prestigious awards such as The New Talent Award at the Festival International Artistes du Monde in Cannes, festival sponsored by the City Hall of Cannes.
Her artwork has been honored with awards from the American Illustration (NY), International Motion Award (NY,) the New Talent Award at the International Festival Artists of the World in Cannes, London International Creative, Paris Design Award, Creative Quarterly (New York), and for four times Graphis Silver Award (New York), among others distinctions.
From her studio La Bonita Digital, she works for different companies and institutions, managing different projects, both art direction and visual communications, as well as PR, digitalization..., Since 2009 she has been collaborated with the Ibero-American Organization for Science, Education and Culture (OEI), developing a project about health and communication which was recognized with the WIS certificate. Houda Bakkali is a member of The Society of Illustrators of Los Angeles.